Bunk is a rental app for landlords and tenants which gives them all the tools they need to rent without the need for expensive and out-dated letting agents. The team at Bunk asked Haio to help them design and build a new flagship website which would explain the revolutionary service to both landlords and tenants.
UX design • UI design • Motion design • Web development (WordPress)
Replacing a letting agent with an app isn't easy, there's a lot of features which need to be conveyed to potential customers in order to convey the value of the Bunk proposition. Our challenge was to create a design which conveys both the high level concepts of bunk, whilst keeping users informed about all the powerful details of the Bunk app.
- Shortlisted for Best Digital Design at the Sparkies Awards 2019
- KPI metrics coming soon (new project)
Putting renting into motion
Bespoke animations to illustrate the Bunk proposition
"Haio were a pleasure to work with, their attention to detail and customer centric approach really stood them out from other agencies. The final result screams creativity and helps Bunk stand out on a National level."
Tom Woollard - CEO of Bunk
Keeping complexity simple
Explaining the Bunk product without overwhelming users
At the beginning of the project we took time to understand Bunk, their proposition and their customers. Getting to the root of the frustrations faced by landlords and tenants meant that we were better able to create designs and layouts which would resonate strongly with potential customers.
Keeping the focus on users
Working iteratively to build up the designs
Working closely and iteratively with the Bunk team we developed wireframes in order to reach a design which effectively met the needs of both sides of their marketplace. This was then tied together by a coherent and cohesive landing page which is inviting to both landlords and tenants.
For this project we opted to use the latest Gutenburg WordPress CMS system to give Bunk the ability and flexibility to customise and build new pages using a number of predefined and styled blocks. This approach gives them the power to create new landing pages, develop content and continue to evolve the website without code changes.
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