Payaca

Leveling the playing field with a new brand, website and app

 
Payaca

Payaca is levelling the playing field for local tradespeople and homeowners. Their unique platform instantly connects small businesses and their customers with fast, easy finance options from trusted lenders. We've worked with Payaca to deliver a new brand identity, website and mobile application for the service.

Our role:

Product strategy UX design UI design Branding Web development (WordPress) Front end app development (React Native)

The challenge

When Payaca first approached Haio, they asked us to bring our expertise in design and product strategy. Their existing website and app were hard to use, performing poorly and lacking a brand identity. We worked collaboratively to understand the market, refine the proposition and translate that into a new brand, website and app. All with a focus on creating a seamless and cohesive user experience across all channels.

The outcome

  • Increased business signs up by 680%, bringing in 258 new accounts in 5 months
  • Increased consumer sign up rate by 300%, up to 4% in Q1 2019 from 1% in Q1 2018
  • Reduced bounce rate of website from 72% to 18%

Starting with the user

Rigorous user testing at the design phase

Payaca Page

For us, design is all about noticing the things that will make it easier for the user. We conducted extensive research, wireframing and prototype testing with users to better understand how they would use Payaca's service.

This led to key design decisions such as creating unique landing pages for each customer segment - allowing brand messaging to remain consistent across the board but with tailored copy for individual audiences.

"Haio has brought an incredible amount of value to Payaca. Harry and the team spent time fully understanding our business, engaging with customers and building excellent user experiences across our website and mobile app. The communication was always clear and they brought a valuable external perspective which has helped bring clarity to our brand."

Matt Franklin, CEO of Payaca

Matt Franklin, CEO of Payaca

Finance in a flash

Creating a mobile app for trades people in the field

The Payaca app is a tool for trades people to create and send out invoices which give their customers the ability to quickly access finance to cover the cost. An app which needs to work quickly and easily in the field, we designed a product devoid of complex and unnecessary features by striving for simplicity.

Payaca App
Payaca App
Payaca App

Building the brand

New colours, icons and identity

We worked with the Payaca team to design and develop a new brand identity and visual system. Focussing on owning their distinctive yellow brand colour we developed brand assets and iconography to lead their distinctive new aesthetic.

Payaca Icon
Payaca Icon
Payaca Icon
Payaca Icon
Payaca Icon
Payaca Icon

Want more?

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