Leveling the playing field with a new website and app

Payaca is levelling the playing field for local tradespeople and homeowners. Their unique platform instantly connects small businesses and their customers with fast, easy finance options from trusted lenders. We've worked with Payaca to deliver a new brand identity, website and mobile application for the service.

Our role:

Product strategy, UX design, UI design, Web development (WordPress), Mobile app development (React Native)

See the site

The challenge

When Payaca first approached Haio, they asked us to bring our expertise in design, product strategy and development. Their existing website and app were hard to use and performing poorly. We worked collaboratively to understand the market, refine the proposition and translate that into a new website and app. All with a focus on creating a seamless and cohesive user experience across all channels.

The outcome

Increased business signs up by 680%, bringing in 258 new accounts in 5 months

Increased consumer sign up rate by 300%, up to 4% in Q1 2019 from 1% in Q1 2018

Reduced bounce rate of website from 72% to 18%

Starting with the user

Rigorous user testing at the design phase

For us, design is all about noticing the things that will make it easier for the user. We conducted extensive research, wireframing and prototype testing with users to better understand how they would use Payaca’s service.

This led to key design decisions such as creating unique landing pages for each customer segment – allowing brand messaging to remain consistent across the board but with tailored copy for individual audiences.

Homeowners page

“Haio has brought an incredible amount of value to Payaca. Harry and the team spent time fully understanding our business, engaging with customers and building excellent user experiences across our website and mobile app. The communication was always clear and they brought a valuable external perspective which has helped bring clarity to our brand.”

Matt Franklin, CEO of Payaca
Matt Franklin, CEO of Payaca

Finance in a flash

Creating a mobile app for trades people in the field

The Payaca app is a tool for trades people to create and send out invoices which give their customers the ability to quickly access finance at the time of recieving the invoice. The app needed to work quickly and easily in the field, so we designed a product devoid of complex and unnecessary features by striving for simplicity.

Communicating through design

Developing bespoke illustrations

We worked with the Payaca team to design a series of illustrations that would help explain their concept to customers more easily. Starting by understanding the customer and experimenting with different concepts, we then created the illustrations before implementing them onto the website as part of our continued development work.

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